A LITTLE BIT OF HISTORY

Mineral cosmetics are not new. People have used them for thousands of years, although styles have changed drastically over time. Both men and women have painted their bodies with "colors of the earth" since ancestral times. For example, the aboriginal tribes painted their bodies before their ceremonial rituals.

 EGYPT

Kohol and Henna have their roots in North Africa. To treat wounds and burns they used incense gum and honey.

Cleopatra outlined her almond-shaped eyes with Kohol and used pigments to color her lips and cheeks.

In addition to using pigments to look beautiful, the Egyptians believed that dark colors helped them keep evil spirits away, and brought them closer to the gods.

 GREECE AND ROME

In Greco-Roman society, they also used cosmetics, but it was more for vanity than for spiritual reasons.

The care of the skin consisted of honey to moisturize and olive oil to protect and give a natural shine. For the eyes they used ground coal that they mixed with olive oil. For the lips they mixed beeswax with red pigment. To clean their teeth they used ground pumice.

 EUROPE IN THE MIDDLE AGES

From the Renaissance to the end of the 19th century, light skin was fashionable. The dark skin was associated with the working class, while a white complexion was a sign of the upper class.

In the sixteenth century, women took drastic measures to obtain a pale skin: they bled themselves.

Men and women used a mixture of lead and vinegar to paint the skin of the face, neck and neckline. Elizabeth I of England is the most representative example, creating a look that is known as "the mask of youth".

The women put charcoal on the tips of the matches to apply mascara and used flower petals to color the lips. They also used egg whites on the face to get a glazed look.

However, the most dangerous beauty measures at that time were the use of lead, arsenic, and mercury. That not only ruined the skin, it also caused hair loss, stomach problems, and in some cases, even led to death.

 TWENTIETH CENTURY

At the beginning of the century, in the United States and Europe, the first cosmetics companies were born at a massive level, mainly due to the influence of the film industry in Hollywood. Max Factor made women look like movie artists.

The hair dyes were invented in 1907. The first patent for nail painting was obtained in 1919. The pencil for the eyebrows was created in 1920, the year in which Coco Chanel made tanning fashionable.

 XXI CENTURY

At this time the popularity of using natural products arose due to the awareness of the benefits of using them, leaving aside the use of chemical and harmful products to the skin. Nowadays, we all like to see ourselves and feel good, that's why we are constantly searching for natural compounds that enrich and beautify the face.

Mineral cosmetics respond to the needs and requirements of our time, return to the basics, using natural, safe and beneficial ingredients for our skin, supported by technology and knowledge that exist today.